Your Marketing Campaign

We are assuming that you want to make a great impression with those readers are engaged with the TDG concept. Since engaged readers will go through the entire 133 webpages and there are three ad per webpage, you have (in theory) 399 opportunities to make your impression.

Actually not quite, the Google algorithm alternates ads from different advertisers. But if you are making a competitive bid for this website's ad space and are using all three ad sizes (Skyscraper, Leaderboard, & Banner), the Google algorithm should give you about 40 impressions with each engaged reader.

So is it wise to give such readers the same ad over and over again? We don't think so, especially for that tough demographic of this website! Instead we recommend that you design at least three different ads for each ad size. Each ad will have a different marketing message and design. As the reader goes through the 133 webpages, the Google algorithm will alternate these ads, so the reader's subconscious does not tune out because it has seen the same ad several times before. Make your ads interesting for the reader. Make advertising on this website a mini-ad campaign to get the engaged reader familiar with your product or service.

Remember, this website's readers will be engaged with the TDG concept. They will likely be deep, open-minded thinkers about affairs of the world! So here's your marketing opportunity to reach—and experiment with—this kind of consumer.