Section 5

  • Paul Secondiak is visiting his second tractor dealer of the day: Wheat King Tractor Company. Larry Loewans is the sales representative.

Choosing a Marketing Firm:-Doing international business means understanding the local culture in which you want to sell your product or service. A local marketing firm should know the demographics of their country quite well. They should have a proven record with focus group testing and designing effective ad campaigns. They should have connections with the various television & radio stations, newspapers, and magazines to know how to get the best results for the lowest advertising costs.

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