Section 2

  • Frieda Walker has just finished visiting Field Worker Tractors and found a model that is suitable for her needs. She is now talking to Wilma Stenger, the sales representative for Little Bull Plow Pullers.

Choosing a Marketing Firm:-Doing international business means understanding the local culture in which you want to sell your product or service. A local marketing firm should know the demographics of their country quite well. They should have a proven record with focus group testing and designing effective ad campaigns. They should have connections with the various television & radio stations, newspapers, and magazines to know how to get the best results for the lowest advertising costs. .

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